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Handmade Jewelry Marketing Tips

I'm going to help you market your handmade jewelry more effectively. Learn how to sell and make a generous living making and selling jewelry.

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I love to help other people be successful on their own terms. If I can help someone start a successful business they ENJOY, plus show them how to market it, I will have done my job.

BeadStyle Magazine

Tuesday, February 27, 2007

How to Promote Your Website at Craft & Jewelry Shows

Wouldn't it be nice if all of your jewelry and craft show customers
visited your website to make a purchase after they returned home?
They might do just that if you know how to effectively market your
website to your physical customers. Here are some ideas:

1. Make sure a business card with your web address goes into the
bag of every person who purchases from you. This should be an
automatic routine for you.

2. Have a separate sheet printed up offering a discount for purchases
made through your website. Have a code on the sheet they can fill
in at the time of purchase on your website in order to automatically
receive the discount.

3. If the customer purchases a necklace from you, mention that you
have some earrings that would go nicely with the necklace on your
website. Give them a card with your web address.

4. Put up a sign in your booth that says, "We're open 24 hours a day
online at "insert web address."

5. Ask each customer if they'd like to be on your email list to receive
tips on how to care for and wear their jewelry as well as special offers.

6. Wear a button that says, "Visit us at "insert web address".

7. Run a contest for a free piece of jewelry. Have them sign up for a
chance to win on your website. This is also a great way to get
subscribers to y0ur email notifications.

8. Do you best to get a short and memorable domain name that
ends in dotcom. It's important that your web address be easy to
remember and catchy enough to stick in people's minds. If you're
looking for an excellent price on new domain names, take a look here.
I host all 105 (I'm embarrassed to admit) here. I'm a domain name
junkie. Well, they ARE a good investment. :-)

9. Have your web address stamped onto the front of the shopping
bags you give customers when they purchase.

10. Include your web address on your jewelry hang tags.

11. Let them know you have informative articles on how to care for
and clean their new purchase on your website.

12. Offer a free ebook they can download on your website with
suggestions on how to maximize their jewelry wardrobe with hints
on ways to wear your necklaces and what to wear them with etc.
Customers love free things!

From my own experience, I've found #12 to be particularly effective.
Give some of these suggestions a try! I think you'll be pleased with
the results. If you have any ideas to add, feel free to do so in the
comment section. It would be fun to hear what's worked for you.

Do you need to sell more handmade jewelry online? I know how
tough it can be to get traffic to an independent web page. Plus,
it steals all your time away from making more handmade jewelry.
Place your jewelry in an elegant online gallery setting. You get a
14 day free trial to see if the site is right for your jewelry. I've had
several readers email to say they're having success here. Give the
free trial a try! Go to

Thanks again for reading,


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