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Handmade Jewelry Marketing Tips

I'm going to help you market your handmade jewelry more effectively. Learn how to sell and make a generous living making and selling jewelry.

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I love to help other people be successful on their own terms. If I can help someone start a successful business they ENJOY, plus show them how to market it, I will have done my job.

BeadStyle Magazine

Tuesday, January 30, 2007

Could Your Handmade Jewelry Business Benefit From an Email Newsletter?

We all know the importance of building a mailing list and keeping in contact with our customers. As the internet marketing gurus always say, "the gold is in the list". Well, let's take it a step further and think about how your handmade jewelry business might benefit from publishing a newsletter.

A newsletter would allow you to keep in close contact with your customers while at the same time providing them with something of real value. Your customers may love you and your jewelry but if you don't keep your name in front of them, they may forget about you and what you have to offer. A well written newsletter will refresh their memory and increase your sales.

What could you include in your email newsletter:

1. Tips on how to store jewelry
2. Tips on how to clean and restore the shine to jewelry
3. How to prevent tarnish
4. How to choose handmade jewelry to suit your personal style
5. How to choose handmade jewelry that flatters your facial features
6. How to start a handmade jewelry collection
7. How to make minor jewelry repairs
8. How to determine the quality of a piece of jewelry
9. Update your jewelry wardrobe without spending a fortune
10. Fashion & jewelry trends for the season
11. Jewelry gift ideas
12. Plus lots more!

You may think there's not much to write about, but once you get started the ideas will just flow. (that happens to me with this jewelry blog!)

In addition, you can also include:

1. The next date and location of your next show.
2. Update on new handmade jewelry pieces you have for sale.
3. Any sales specials you might be running.
4. Reminder of upcoming holidays that might be suitable for giving jewelry as a gift

Of course, you would include a link to your website or online gallery in the newsletter so your potential customer can quickly and easily access your offerings. You can make it much easier by using an autoresponder system to send out your newsletter automatically. This will save you loads of time and energy. Here's an interesting article that you might want to read called, "Do Your Customers Forget About You?".

Why not get started writing that newsletter today? Your customers will love the free information and you'll love the additional sales the newsletter will generate!

Would you like to receive an additional jewelry marketing tip every few days by email? If so, email me at and I'll put you on the list. The tip will be short and sweet and will give you additional secrets and ideas that won't be revealed in the blog. I promise never to share your email address with anyone else. There's enough spam in this world.

Thanks again for reading! Have a productive day.



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