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Handmade Jewelry Marketing Tips

I'm going to help you market your handmade jewelry more effectively. Learn how to sell and make a generous living making and selling jewelry.

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I love to help other people be successful on their own terms. If I can help someone start a successful business they ENJOY, plus show them how to market it, I will have done my job.

BeadStyle Magazine

Sunday, December 31, 2006

Does your handmade jewelry business need a niche?

We all know the handmade jewelry market is quite crowded these days. When you attend a craft show, it seems that jewelers often make up the majority of exhibitors. This makes it all the more important that you give yourself every advantage available to you.

How can you differentiate your business from the masses of handmade jewelry businesses out there? The answer may lie in finding a niche for your handmade items. Instead of trying to be everything to everybody, you would concentrate on developing a jewelry line designed for a narrow group of people.

You may wonder why you would want to limit your audience to a smaller group of people when there's a whole universe of customers out there? The answer lies in the fact that you can TARGET your audience better if you are selling to a well defined group of people. You will waste less time, energy, and money trying to reach them than you would a general audience. PLUS, customers in your niche audience are MORE likely to buy as you have exactly what they want.

Now, finding the perfect niche for your handmade jewelry business may not be as easy as it sounds. You need to think in terms of how your product might benefit a particular group of people such as animal lovers, brides, teachers, runners etc. You can also target even more narrowly defined groups such as vegans, poodle dog owners, wine lovers, those who practice yoga, aerobics instructors and more.

At one time I was doing a booming business selling aviation themed jewelry to stewardesses. I did almost no advertising of my handmade jewelry since word of mouth was so effective. It reached the point where I could no longer produce enough to supply the demand and I didn't want to hire workers to help. This is the power of niche marketing.

I have a friend who does an excellent business targeting brides-to-be and their bridesmaids. The advantage to this market is that she often gets orders to custom make jewelry for the entire wedding party. She is completely focused on this niche market and all of her marketing materials are designed to reflect this focus. This makes the task of marketing so much simpler for her.

I'm going to discuss various niche markets in more depth in the future. In the meantime, here are some niche markets to consider:

1. Jewelry for the New Age Market.
2. Christian Themed Jewelry
3. Handmade Jewelry Personalized with Names & Sentiments
4. Jewelry Focused on Your Particular City or Area
5. Gothic Jewelry
6. Jewelry for the Plus Size Market
7. Jewelry for Petite Women
8. Jewelry for Specific Dog Breeds
9. Baby Bracelets
10. Fashionable Medical I.D. Bracelets
11. Jewelry for Left Handed People

Hopefully, some of thse niches will help you to think of ways to adapt your own jewelry line to a particular niche market.

We'll go into this topic in more depth in 2007. Happy New Year to all!



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