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Handmade Jewelry Marketing Tips

I'm going to help you market your handmade jewelry more effectively. Learn how to sell and make a generous living making and selling jewelry.

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I love to help other people be successful on their own terms. If I can help someone start a successful business they ENJOY, plus show them how to market it, I will have done my job.

BeadStyle Magazine

Saturday, December 30, 2006

How to Quickly Increase the Value of Your Handmade Jewelry

One way to sell more jewelry and to sell at higher price points is to use simple techniques to increase the perceived value of your handmade jewelry. I've used many of the techniques I've outlined below and have found that they do increase sell through rates. Here are some suggestions that work:

1. Attach a unique hang tag that tells the story of your jewelry line. On the hang tag you can discuss how the pieces are made, the uniqueness of the materials used, your motivation for the jewelry line etc. If your jewelry represents a particular cause or has a particular meaning, tell your customer! Customers love to know that the pieces they choose to buy have a special story to tell. Plus, you can include your contact information on the hang tag which may result in future sales for you.

2. If possible, sign and date your pieces to make them one-of-a-kind works of art. On your hang tag, emphasize that your jewelry is not mass produced and due to its uniqueness, each piece is collectible. This can greatly increase perceived value in the customer's eyes.

3. Coin a unique term for your pieces to give them an interesting personality. For example, your might call your jewelry pieces "artables" and have the slogan "where art and fashion meet" or something along that line. These kinds of names stick in a customer's mind and make for repeat sales.

4. Playing on the above, consider using a catchy slogan to describe your jewelry that you include on all of your signage and contact information. "Where art and fashion meet" would be one example. This reinforces your concept and brand as well as increases perceived value of your handmade jewelry line.

5. Make sure each piece is elegantly displayed with lots of open space between pieces. When pieces are crowded together they can look mass produced and common.

6. Pay particular attention to how each piece is wrapped after it's sold. If you're charging higher prices for your items, you can justify investing in some beautiful boxes and tissue paper to include with each handmade jewelry piece sold. Also include your business card in each bag so the customer can purchase from you again after they receive all of those compliments when wearing your jewelry!

7. At shows always make sure you're elegantly dressed and wearing a piece of your own jewelry. I think a simple solid colored outfit (black always looks elegant) shows off handmade jewelry the best. Your jewelry should be the focal point of the outfit. When customers see how classy you look wearing your own creations, they will feel compelled to buy.

Give some of the above suggestions a try and you'll be rewarded with a nice increase in sales and profits.

Do you have any ideas for selling handmade jewelry that have worked for you? If so, please share them with the group so others can benefit. Thanks for all of your help. See you tomorrow. :-)



Blogger eve said...

Thanks for all the great tips for selling handmade jewelry.

3:38 PM  
Blogger Your friends at Beads Indeed said...

Hi Eve! Thanks so much for your comment. I really enjoy doing this blog. Hope you have a fantastic 2007. :-)


2:23 PM  

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