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Handmade Jewelry Marketing Tips

I'm going to help you market your handmade jewelry more effectively. Learn how to sell and make a generous living making and selling jewelry.

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BeadStyle Magazine

Thursday, December 28, 2006

How to Write a Press Release for Your Jewelry Marketing Business

Ok, we've talked about how to get free publicity for your handmade jewelry business. Now, let's discuss how to write a press release.

1. Always write your press release on your official company letterhead which includes your contact information including address, phone number, email address, and web site.

2. The words "For Immediate Release" should be typed at the top of the page in the left hand corner. This should be in all capital letters for additional emphasis.

3. In the upper right hand corner, you should type "Contact" in all caps. Skip a space and then type the contact person's name, address, and phone number. Here's an example:

John Doe
John Doe Company
1111 Any Street
City, State 11111

4. Write your headline in bold type and center it just above the press release body. Make your headlight intriguing as is MUST grab the reader's attention.

5. Your dateline will come next. This will include the city where the release was written along with the date.

Example: St. Louis, Missouri - January 1, 2002

6. The next portion should be a strong opening statement that includes the why, when, what, and where of your news release.

7. You should follow this statement with a more detailed description of what makes this item newsworthy. Similarly to constructing a sales letter, you want to think in terms of how your item might benefit the reader. Consider using a bulleted list of benefits that your product and service provides. Make your words compelling It's critical to keep the readers full attention!

8. The last few lines should inform the reader on how to get more information about your product or service. This should be brief and might include the address of your website.

9. You'll now want to include the media's universal code for the end of a press release. To do this, you would center -30- at the bottom of the page.

10. Congratulations, you've just completed your first press release!

A few other tips:

1. A press release should only be one page in length.

2. Since you're promoting your jewelry, it's a good idea to send photos with your release. Photos should be 5" x 7".

3. Keep your press release short and simple. A press release is meant to briefly inform the reader of your product or service and how it might benefit them. It's not meant to be an exhaustive summary.

4. Ideally, a press release will be in the 350 - 550 word range. Longer is not better.

Hopefully, this will take some of the fear out of writing a press release. Why not start writing one today?



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