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Handmade Jewelry Marketing Tips

I'm going to help you market your handmade jewelry more effectively. Learn how to sell and make a generous living making and selling jewelry.

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I love to help other people be successful on their own terms. If I can help someone start a successful business they ENJOY, plus show them how to market it, I will have done my job.

BeadStyle Magazine

Saturday, December 23, 2006

Let's talk about the importance of the "showstopper" and what it can mean for your handmade jewelry business. You might ask, "Just what is a showstopper?" Excellent question.

A showstopper is an attention grabbing, knock your socks off piece of jewelry that stops potential customers dead in their tracks. A showstopper piece of handmade jewelry prominently displayed at a craft show or booth can be the ULTIMATE traffic generator.

Potential customers are always intrigued by the outlandish and unusual and will visit your booth to have a closer look. This gives you the perfect opportunity to greet them with a smile and tell them about your special showstopping piece.

Although your customer may not buy the showstopper, he or she will probably stick around to look at the rest of your handmade jewelry. And guess what! They're also much more likely to make a purchase from you once you have them in your booth.

Just what characteristics does a handmade jewelry piece need to qualify as a showstopper?

Ideally, it should be big, bold, unforgettable. This is your opportunity to showcase your most creative design, the one you may not be able to sell for a decent price because you put too much time and work into it.

My showstopper is a b old and colorful necklace composed of 16 mm. handmade, lampwork beads. The centerpiece is a dynamic lampwork pendant with an unusual, abstract fish design. This beauty draws traffic like a sponge and so can yours!

Be sure to display your piece prominently in the front of your booth so people can't miss it when they walk by. Be prepared to tell the interesting story of how this necklace came into being. Bring it's story to life and you will surely reap the benefit of increased sales.

By the way, I've had to replace my showstopper necklaces four times because they sold to customers who couldn't live without them after hearing their story. At $750 per necklace, I wasn't going to argue. So, don't rule out ultimatley selling your showstopper. Just make sure you get a price appropriate for all of the time and effort you put into it.

That's all for today folks! Happy Holidays. :-)



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